Profile photo

Cata

πŸ‡¦πŸ‡·πŸ‡ΊπŸ‡Έ

Senior Product Designer at Linktree, she/her

cata.design

About

I'm a Senior Product Designer at Linktree, previously at Feedly, and the founder of Purple Bunny. Originally from Argentina πŸ‡¦πŸ‡·. Currently living in the SF Bay Area πŸ‡ΊπŸ‡Έ.

Work Experience

2024 β€” Now

San Francisco, CA

I lead end-to-end design for features that help creators connect with and grow their audience. My work ranges from shaping early product direction to launching polished experiences, while driving simplicity and consistency across the platform. I collaborate closely with PMs, engineers, and our copywriter to ensure quality. Beyond product delivery, I contribute to our design system, mentor peers, advocate for a strong design culture, and push for more strategic, user-informed ways of working.

2020 β€” 2024

Redwood City, CA

I lead the design of new features for the Market Intelligence and AI squads, run usability tests, and facilitate design workshops. I also help shape our design system, define design processes and principles, and contribute to hiring best practices.

2015 β€” Now

Buenos Aires, Argentina

Purple Bunny started as my freelance brand, but then evolved into a boutique design agency with a team of talented designers, writers, and project managers. We help innovative tech founders in designing exceptional brands and products through strategic processes. Working with diverse clients from around the world has enhanced my innovation skills and exposed me to new industries. Owning and operating a business has been a transformative journey that has sharpened my managerial and entrepreneurial expertise.

2005 β€” 2015

Buenos Aires, Argentina

During my time studying in design school, I started my career at a small web design studio. Within a few years, the studio expanded into an agency with multiple partnerships across San Francisco, Los Angeles, New York, Austin, London, and Sydney. During my tenure, I transitioned from project manager to designer, then head of design, and finally partner at the agency.

Writing

Features

Certifications

2022

Communication Skills for the New Workplace using the Non-Violent Communication Framework by Marshall B. Rosenberg, PhD

2021

This program taught me how to solve complex growth problems and drive results from acquisition and retention to user psychology and habit formation.

2019

This masterclass helped me improve my workshopping skills and provided the perfect community. They also offered weekly calls with Jake Knapp, which continuously improved how I ran design sprints.

2019

After reading the book Sprint, this Bootcamp was the perfect setting for me to learn more about the Design Sprint methodology and do a 1st experience on how to run this workshop.

2015

A 7-day course to learn about Agile processes and frameworks.

Education

2002 β€” 2005

Buenos Aires, Argentina

Web design & development, graphic design, animation, 3D, 2D, video & sound editing, and motion graphics.

Contact